From the monthly archives:

April 2009

Strategies for Online Marketing

April 19, 2009

Christy Burke* recently wrote an article on advanced online marketing for the Marketing The Law Firm newsletter. In the article she interviewed myself,  David Snead, Ronald Coleman, a trademark and copyright attorney who publishes a blog – Likelihood of Confusion, and Nicole Black, an attorney who maintains five blogs!
Download the PDF -advanced-online-marketing-strategies-for-lawyers-pdf
*Christy Burke is a [...]

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Explaining what you do….101.

April 14, 2009

What is an Elevator Speech?
An elevator speech is a short introduction. It is the first step in starting a conversation in a business networking setting.
The key is to deliver it like casual small talk in an elevator – although that is not the place you are likely to use it. It is a concise [...]

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Everything is marketing

April 14, 2009

Truth be told, as a service industry, law firms are not as client-focused as they’d like to think they are. Client surveys often bear that out. Still, their marketing communications hammer away at the importance of this or that unique practice area or one of a kind depth of experience.

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The Millennial Generation + Social Networking = ???

April 14, 2009

A law firm that doesn’t realize how highly connected the millennial Generation Y is, thanks to their online networking, is missing a very important asset of the young attorneys who join the firm.

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Writing Attorney Biographies for the Web: SEO Tips

April 14, 2009

Search Engine Optimization (SEO) is the process by which Web pages are improved to better rank in the results of the most popular search engines.
Attorney biographies, like all other Web pages, need to be optimized so that clients can easily find you (or your unique services) when searching in popular search engines like Google, Yahoo!, [...]

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