Marketing in a Recession: Ideas for structuring a social media plan.

Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and watching BigLaw compete with LittleLaw in global RFPs  –slashed marketing budgets may seem more like a minor irritant than a cause to panic.

Branding and advertising, in the traditional sense, is on the back burner. Staffing, training, investment in marketing technology, competitive research . . . down, down, down. Market expansion? Way down –too risky and expensive.

However, if you are the one who is responsible for pulling it together and boosting that top line revenue in this economy, you should give online media a hard look.

The social Web offers all the things marketers need in a receding economy.

* Scale
* Targeting
* Measurement
* Adaptability
* Low-cost entry

Download a pdf of this article Marketing in a Recession

Tagged as: Marketing, Social web