About Us

Meet Jayne Navarre, Executive Director of Law Gravity

Thank you for stopping by our virtual office. We’re glad you are here seeking more information about our services and experience. We hope you will call on us to work with you!

As the executive leader of Law Gravity LLC, I wear many hats—strategist, thought leader, public speaker, teacher, coach, designer, developer, and all around counselor in everything related to law firm business development, marketing, and media. I manage a select group of talented, dedicated independent contractors to support our clients’ projects. Every project is unique and every problem gets solved.

With almost 18 years of service to the legal industry as a business development and client service professional, both in-house and now as the Executive Director of LawGravity LLC, I fully understand what is involved in the process of going to market. I have shepherded lawyers and law firms through technology adoption from fax machines to email, Rolodex to client relationship management databases (CRM), brochures to dynamic Websites, and now to mobile websites, print-on-demand publishing, and social media such as blogging, networking, and producing other dynamic Web content. Everything I do is embedded with fundamentals and leveraged with my creativity, experience, curiosity, and insight.

Skilled at sorting and analyzing the hype and conflicting information and opinion about social technologies that can be found on Websites, blogs and other publications, I provide custom education programs and guide users through social technologies. I teach them about how they are impacting the legal practice, their role in augmenting business development pipelines, and the effect they are having on their clients’ interests.

From placement, reputation management, policy creation, and search engine optimization tactics to content development, copy-writing, and blog and website design and development, I focus on simplifying the process and solving the problems.

I also speak to groups on Web-related business development and marketing topics. Past engagements include; the American Bar Association, The Legal Marketing Association, The Association of Legal Administrators, The International Paralegal Management Association, international law firm alliance groups, Legal IT conferences, and more.

I am published and quoted in numerous law journals, news media, and marketing publications, which you can readily find by “Google-ing” me. In 2008 I authored the ground breaking white paper, “Humans Seek Connections | The case for online social networking for law firm marketing and business development,” for The Legal Marketing Association.

In 2010, my book, social.lawyers: Transforming Business Development, was published by WEST. It was one of the first of its kind and I’m pleased to report that despite the fast changing social media landscape the content is still relevant as it focuses on the intersection where social media concepts meet business development fundamentals.

I am a former officer and international director of the Legal Marketing Association where I was instrumental in developing two generations of the LMA International Website and the Association’s strategic technology plan.

Please visit my blog at www.virtualmarketingofficer.com where I cover law firm marketing, social media, social networking, management, client service, and business development. I can be found on Twitter @jaynenavarre or www.linkedin.com/in/jaynenavarre.

Email me!

Representative clients include:

What others are saying….

“Jayne’s tenure in legal marketing puts her in a very small exclusive club. She offers an experienced viewpoint mixed with current marketing strategies – a unique combination. If you are looking for ideas to grow your practice, she is the one to call.” Terri Wood, Vice President, Marketing at Healthx, Inc., Indianapolis, Indiana

“Jayne is a true wiz at technology — she is the “go to” person when it comes to issues regarding all aspects of web sites. From analytics to optimization her knowledge in this area seems to be limitless Jayne is a true leader in this growing field. It was a pleasure working with her and I’d love the opportunity to serve with her again!” Jeffrey Morgan, Volunteer and Committee Member, The Legal Marketing Association

“I am very pleased to recommend Jayne as a recognized leader in the field of law firm marketing. Her creativity, business acumen and leadership qualities place her among the elite group of experts in her field.” Marc Silver, President, The Ad Answer

“Jayne is a very talented and creative individual. She has a clear grasp of her field and knows how to translate it into results. Her work on redesigning our firm’s web page to better reflect our strategic goals was amazing. In a sophisticated, well supported environment Jayne can work wonders.” Jorge Espinosa, Partner, Miami, Florida

“Jayne is my go-to person when it comes to legal marketing and new technology. She gets lawyers, technology and how to bring the two together for a product that actually has weight. I look forward to working with her to add some gravity to the on-line marketing efforts at my firm.”  Heather Morse Milligan, Director of Marketing,  Los Angeles CA

“Jayne is a polished professional and a tireless worker. Her marketing ideas are fresh and creative, and she’s always accessible and willing to help — even lawyers like me, who tend to procrastinate on their marketing plans. Jayne’s enthusiasm and common sense have inspired me not only to try new methods of business development, but to think of the process in a whole new way — dynamic, thought-provoking, and perhaps most surprisingly, fun.”  Dee Dee Fischer, Partner, Miami, Florida

Contact Jayne at jln@lawgravity.com or 786-208-9108