Jayne Navarre
Business Profile
With 17 years of service to the legal industry as a business development and client service professional, both in-house and as the Director of LawGravity LLC, Ms. Navarre fully understands what is involved in the process of going to market. She has shepherded lawyers and law firms through technology adoption from fax machines to email, typewriters to laptops, brochures to dynamic Websites, and now to mobiles websites, print-on-demand publishing, and social media such as blogging, networking and producing other live Web content. She employs a tried and true business development approach to leveraging these social technologies and marketing fundamentals.
Skilled at sorting and analyzing the hype and conflicting information and opinion about social technologies that can be found on Web sites, blogs and other publications, Ms. Navarre educates and guides law firm leaders and marketers on social technologies, how they are impacting practice, and the effect they are having on clients’ interests. Information, practical advice and use cases are set forth in an objective manner as she helps law firms find the right fit in developing both strategic and action plans.
From placement, reputation management, policy creation, and search engine optimization tactics to content development, copy writing, and blog and website implementation, Ms. Navarre and the Law Gravity team, comprised of highly capable and experienced professionals, focus on simplifying the process and handling the time consuming details on behalf of their clients.
Ms. Navarre is a frequent speaker on Web-related business development and marketing topics for the American Bar Association, The Legal Marketing Association, The Association of Legal Administrators, The International Paralegal Management Association, international law firm alliance groups, and more.
Published and quoted in numerous law journals and marketing publications, she authored the book social.lawyers: Transforming Business Development, published by West in August, 2010. In 2008 she authored the ground breaking white paper, “Humans Seek Connections – The case for online social networking for law firms marketing and business development,” for the Legal Marketing Association. A former officer and international director of the Legal Marketing Association, she was instrumental in developing two generations of the LMA International Web site and the association’s strategic technology plan.
Ms. Navarre blogs at www.virtualmarketingofficer.com where she covers law firm marketing, social media, social networking, management, client service, and business development. She can also be found on Twitter @jaynenavarre or www.linkedin.com/in/jaynenavarre.
Representative clients include:
| Martindale.com | Leonard Street |
| Goulston & Storrs | Gray Plant Mooty |
| Miles & Stockbridge | Fagre & Benson |
| Burr & Forman | Akerman Senterfitt |
| Diaz Reus | Fitzgerald Abbot & Beardsley |
| Jackson Kelly | Sebaly Shillito & Dyer |
| McKirdy Riskin | Frantz Ward |
| Legal Sales & Services Organization | Adorno & Yoss |
| Kermitt Waters | Ehrenstein Charbonneau Calderin |
Key Skills
- Understands firsthand the way lawyers work, think, and communicate with clients and the media.
- Her holistic approach improves not only the way in which law firms communicate to various constituencies, but also targets the content of their messaging.
- An authority on Web 2.0 communications. Fluent in the tools, tactics and strategies for blogging, developing effective multi-media content, promotion, positioning, search-engine optimization and marketing.
- Helps marketers support their lawyers in the planning and promotion of blog and other social media content.
- Helps lawyers organize and leverage their online presence in social networks.
Business Affiliations
Legal Sales and Services Organization
Legal Marketing Association
Miami-Dade College Lawyers’ Academy, Advisory Board, member
Education
Jayne is a Fine Arts graduate of Asbury College and attended graduate school at Old Dominion University, Norfolk, Virginia.
What others are saying….
“Jayne’s tenure in legal marketing puts her in a very small exclusive club. She offers an experienced viewpoint mixed with current marketing strategies – a unique combination. If you are looking for ideas to grow your practice, she is the one to call.” Terri Wood, Vice President, Marketing at Healthx, Inc., Indianapolis, Indiana
“Jayne is a true wiz at technology — she is the “go to” person when it comes to issues regarding all aspects of web sites. From analytics to optimization her knowledge in this area seems to be limitless Jayne is a true leader in this growing field. It was a pleasure working with her and I’d love the opportunity to serve with her again!” Jeffrey Morgan, Volunteer and Committee Member, The Legal Marketing Association
“I am very pleased to recommend Jayne as a recognized leader in the field of law firm marketing. Her creativity, business acumen and leadership qualities place her among the elite group of experts in her field.” Marc Silver, President, The Ad Answer
“Jayne is a very talented and creative individual. She has a clear grasp of her field and knows how to translate it into results. Her work on redesigning our firm’s web page to better reflect our strategic goals was amazing. In a sophisticated, well supported environment Jayne can work wonders.” Jorge Espinosa, Partner, Miami, Florida
“Jayne is my go-to person when it comes to legal marketing and new technology. She gets lawyers, technology and how to bring the two together for a product that actually has weight. I look forward to working with her to add some gravity to the on-line marketing efforts at my firm.” Heather Morse Milligan, Director of Marketing, Los Angeles CA
“Jayne is a polished professional and a tireless worker. Her marketing ideas are fresh and creative, and she’s always accessible and willing to help — even lawyers like me, who tend to procrastinate on their marketing plans. Jayne’s enthusiasm and common sense have inspired me not only to try new methods of business development, but to think of the process in a whole new way — dynamic, thought-provoking, and perhaps most surprisingly, fun.” Dee Dee Fischer, Partner, Miami, Florida
Contact Jayne at jln@lawgravity.com or 786-208-9108
