Jayne Navarre
Business Profile
A leading Internet marketing strategist with over 14 years legal-industry marketing and business development service, Jayne Navarre applies sound, ethical and creative strategy to Web communications-including law firm Web sites, social networking, content optimization, search marketing, and social media tactics. She helps clients achieve success by bringing insight and intelligibility to the rapidly changing Internet landscape, enabling law firms to effectively communicate their messages using Web technology tools.
Experience
Jayne works with law firms, their practice groups and individual lawyers as they add the social Web to their marketing mix. She focuses on helping them simplify process, planning and promotion. She helps them capitalize on current and future Web-based technologies to secure, develop and manage potential client and existing client relationships. Her clients appreciate her passion for delivering value. Within the legal-industry landscape she has a keen understanding of distinctive Web 1.0, 2.0 and upcoming 3.0 technologies. That understanding allows her to customize applications to individual circumstances, budgets, and goals. Her work is supported by a team of Web developers, writers, designers and media professionals.
Jayne is a frequent speaker on Web-related business development topics at law firm and marketing department retreats, bar association meetings, The Legal Marketing Association, and The Association of Legal Administrators conferences, as well as in Web seminars for a variety of marketing entities.
She blogs on marketing, social media and reviews new tools and services related to new media at the www.virtualmarketingofficer.com.
Published and quoted in numerous law journals and marketing publications throughout the United States, Jayne recently authored the white paper, “Humans Seek Connections – The case for online social networking for law firms marketing and business development,” for the Legal Marketing Association. A former officer and international director of the Legal Marketing Association, Jayne developed two generations of the LMA Web site and the association’s strategic technology plan.
Key Skills
- Understands firsthand the way lawyers work, think, and communicate with clients and the media.
- Her holistic approach improves not only the way in which law firms communicate to various constituencies, but also targets the content of their messaging.
- An authority on Web 2.0 communications. Fluent in the tools, tactics and strategies for blogging, developing effective multi-media content, promotion, positioning, search-engine optimization and marketing.
- Helps marketers support their lawyers in the planning and promotion of blog and other social media content.
- Helps lawyers organize and leverage their online presence in social networks.
Business Affiliations
Legal Sales and Services Organization
Legal Marketing Association
Miami-Dade College Lawyers’ Academy, Advisory Board, member
Education
Jayne is a Fine Arts graduate of Asbury College and attended graduate school at Old Dominion University, Norfolk, Virginia.
What others are saying….
“Jayne’s tenure in legal marketing puts her in a very small exclusive club. She offers an experienced viewpoint mixed with current marketing strategies – a unique combination. If you are looking for ideas to grow your practice, she is the one to call.” Terri Wood, Vice President, Marketing at Healthx, Inc., Indianapolis, Indiana
“Jayne is a true wiz at technology — she is the “go to” person when it comes to issues regarding all aspects of web sites. From analytics to optimization her knowledge in this area seems to be limitless Jayne is a true leader in this growing field. It was a pleasure working with her and I’d love the opportunity to serve with her again!” Jeffrey Morgan, Volunteer and Committee Member, The Legal Marketing Association
“I am very pleased to recommend Jayne as a recognized leader in the field of law firm marketing. Her creativity, business acumen and leadership qualities place her among the elite group of experts in her field.” Marc Silver, President, The Ad Answer
“Jayne is a very talented and creative individual. She has a clear grasp of her field and knows how to translate it into results. Her work on redesigning our firm’s web page to better reflect our strategic goals was amazing. In a sophisticated, well supported environment Jayne can work wonders.” Jorge Espinosa, Partner, Miami, Florida
“Jayne’s is my go-to person when it comes to legal marketing and new technology. She gets lawyers, technology and how to bring the two together for a product that actually has weight. I look forward to working with her to add some gravity to the on-line marketing efforts at my firm.” Heather Morse Milligan, Director of Marketing, Los Angeles CA
“Jayne is a polished professional and a tireless worker. Her marketing ideas are fresh and creative, and she’s always accessible and willing to help — even lawyers like me, who tend to procrastinate on their marketing plans. Jayne’s enthusiasm and common sense have inspired me not only to try new methods of business development, but to think of the process in a whole new way — dynamic, thought-provoking, and perhaps most surprisingly, fun.” Dee Dee Fischer, Partner, Miami, Florida
Contact Jayne at jln@lawgravity.com or 786-208-9108
Main Office Address
770 Claughton Island Drive, Suite Ph-01
Miami FL 33131