Biz Development

A lawyer’s network includes varied people and relationships. For as long as lawyers have been practicing law, the development of their practice has been built upon discovering, nurturing and advancing their connections. The economy of law is dependent upon people and relationships: people who know people and people who know people-to-know.

Actively working social connections is one way in which lawyers generate awareness of their expertise, reputation and service style. In fact, a lawyer’s social capital is probably the most valuable asset for sustaining their practice.

Every networking venue doesn’t work all the time, nor for everyone. Time limitations restrict the places that an attorney can network and smart choices must be made. Choosing where, when, how and with whom you should commit your resources is not as easy at it may appear, especially in the online social networking space.

Showing up, of course, is the first step. Instant success cannot be guaranteed, but adding a few simple techniques to manage your placement, persona, privacy, postings and PROMOTION can make a big difference.

Knowing where, how, when, and with what message to reach out to a prospect are critical for success. For some lawyers this knowing comes naturally, while for other lawyers it may require new insight, coaching, or simply personalized accountability.

Each contact with someone in your network can result in a new connection, for both your contact and yourself. Networking your “web,” off line or on line helps you get down to business. Our business development coaching can help you develop the right messages and put them in front of the right people, at the right time to differentiate, deliver, and engage.

Contact Jayne Navarre at
Email me! or 786-208-9108 for more information.