From the category archives:

Business development

The Business Side of Social Networking

July 25, 2009

This article was first published by West, a division of Thomson Reuters, in the July 2009 edition of Practice Innovations, Volume 10, Number 3.
Social networking can boost business development efforts. But first you must educate the members of your organization about appropriate usage, professional conduct and ethics, and avoiding legal liability.
Where are we today?
A lot [...]

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Strategies for Online Marketing

April 19, 2009

Christy Burke* recently wrote an article on advanced online marketing for the Marketing The Law Firm newsletter. In the article she interviewed myself,  David Snead, Ronald Coleman, a trademark and copyright attorney who publishes a blog – Likelihood of Confusion, and Nicole Black, an attorney who maintains five blogs!
Download the PDF -advanced-online-marketing-strategies-for-lawyers-pdf
*Christy Burke is a [...]

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Explaining what you do….101.

April 14, 2009

What is an Elevator Speech?
An elevator speech is a short introduction. It is the first step in starting a conversation in a business networking setting.
The key is to deliver it like casual small talk in an elevator – although that is not the place you are likely to use it. It is a concise [...]

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The Millennial Generation + Social Networking = ???

April 14, 2009

A law firm that doesn’t realize how highly connected the millennial Generation Y is, thanks to their online networking, is missing a very important asset of the young attorneys who join the firm.

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