Marketing

social.lawyers: Transforming Business Development, 2010 ed. at Thomson West
Review from Mike O'Horo, RainmakerVT.com
"Clear, concise, immediately applicable without being condescending, Jayne has satisfied the Denzel Washington character's frequent request in the movie, "Philadelphia:" "Explain it to me like I'm a six-year-old."

She introduces lawyers to the social web in a way that's easily understood by neophytes, but insightful for those of us who (erroneously, it turns out) thought we knew how to use social media tools for marketing. If you have only ten minutes to devote to your social web education, go to page 35 and study the matrix that shows the type of marketing impact delivered by the major social web sites. Anyone who can write a book in which one single page can deliver immense value has done her industry a great service.

A great presentation is never just about the facts; it has story-telling, visuals and examples. It has core messaging and simple ideas that together create an emotional connection and inspire action. We inform, educate and engage.Contact us to schedule.

Have you written your firm's social networking policy yet? LMA Strategies
5 Killers of Cross Selling Law360 Article.
Boston Business Journal - Injury litigator goes digital: Sokolove has assembled large in-house team to mine Internet opportunities.