Now that the whole legal industry is in upheaval –swapping $160,000.00 starting salaries for associate apprenticeship programs, implementing alternative billing practices, cutting loose under performing equity partners, and watching BigLaw compete with LittleLaw in global RFPs  –slashed marketing budgets may seem more like a minor irritant than a cause to panic.

Branding and advertising, in the traditional sense, is on the back burner. Staffing, training, investment in marketing technology, competitive research . . . down, down, down. Market expansion? Way down –too risky and expensive.

However, if you are the one who is responsible for pulling it together and boosting that top line revenue in this economy, you should give online media a hard look.

The social Web offers all the things marketers need in a receding economy.

* Scale
* Targeting
* Measurement
* Adaptability
* Low-cost entry

Download a pdf of this article Marketing in a Recession

Christy Burke* recently wrote an article on advanced online marketing for the Marketing The Law Firm newsletter. In the article she interviewed myself,  David Snead, Ronald Coleman, a trademark and copyright attorney who publishes a blog – Likelihood of Confusion, and Nicole Black, an attorney who maintains five blogs!

Download the PDF -advanced-online-marketing-strategies-for-lawyers-pdf

*Christy Burke is a President of Burke & Company LLC, a New York based public relations and marketing firm. She is a member of the Board of Editors for Marketing The Law Firm newsletter.