Presentations

Responsible Social Media Participation for the Enterprise

Eliminate most of the risks associated with attorney and staff participation in social computing, elevate awareness of best practices when using social media and social networking tools, and relieve yourself of the worry and burden of the unknown.

While it is not likely that your attorneys or employees set out to do the “wrong” thing on the conversational Web, they may not fully understand the liabilities or netiquette. They may unknowingly do something or say something that could hurt your firm’s reputation. This could be as innocent as adding the firm’s logo to their social networking profile or as damaging as speaking out against an issue that is offensive to the firm’s best client.

This presentation complements our development of a broad social computing policy that fits into your existing Internet usage policy (or we can help you create one of those too). Just prior to the policy being introduced, this presentation will educate attorneys and staff on social media using the policy to illustrate best practices.

This is a great format to educate everyone in your firm, because even those who will never use a social networking site should know the basics.

Contact us now for a complimentary internal social networking survey for partners and employees in your organization. Learn more about social networking involvement in your firm and how it can fit within your business development strategy.

1/2 day training program (2.5 hours) available. Great for attorney retreats or staff training programs. Or consider a 60 and 90 minute Webinar.

Growing your Business Through Internet Marketing

Web sites are like opinions – everyone’s got one. Learn some simple tips for how you can make your “opinion” well-known. This high-action interactive session will provide practical, how-to information and tactics that will help you drive traffic to your Web site, improve content, and build an on-line presence for your law firm that goes beyond the static Web site.

Here are some questions that this presentation addresses:

  • What do general counsel and corporate executives look for on your Web site?
  • Why put video on your site?
  • How do social networking sites fit into doing business today?
  • Should I be sharing documents with an Extranet for clients?
  • What are some marketing applications for Podcasts and online surveys?
  • What should you know about how the media uses the Web to write news and features?

This presentation has been well received by marketing teams and industry trade groups. It can be presented as a 90 overview presentation or a more in-depth 1/2 day training session interactively formatted to stimulate ideas and results.

Need more? Call to schedule an evaluation of your URL. LawGravity can help you get the most out of your existing investments.

Enjoy growing your network and your practice.

If you are not networking, how will people know you exist? In this presentation you will learn how to create awareness for you, your services, and your law firm through networking. You will learn the basics about how people buy legal services and how to use those essentials to network more effectively. You will be inspired to make every networking opportunity count; including a few tips on maximizing online social networking. Learn how to structure your value proposition, from the firm level to the individual or practice group level, so that prospects, and even existing clients, will better understand just exactly what they are buying.

The key to doing anything well is to be passionate about it. At the very least, you must find some way to enjoy networking activities in order to ensure authentic and sustainable involvement. No two lawyers (or people for that matter) are the same. Each will have small differences in how they prefer to approach networking. This presentation acknowledges those differences and is constructed to highlight options and methods that the participant can select from, and make them their own.

Well received by lawyers and marketers, this presentation can be formatted to include a “panel of experts” from within your own firm. It makes a great addition to a partner retreat.

Contact Jayne Navarre for more information or to schedule a presentation.
jln@lawgravity.com or 786-208-9108