Social Networking Classes
Tired of sorting through all the hype and conflicting opinions about social media and networking? Having trouble keeping up with all the changes to sites and services? You’ve come to the right place. We do the sorting and analyzing. We map the fundamentals of marketing and business development to social networking and social media. We stay up to date with the ever-changing privacy settings, applications, ethical considerations, and new service offerings. We work hard every day to capture the knowledge that allows us to simplify social networking for lawyers and professionals. We want to help you too.
What’s in the box?
It depends. If you know exactly what you’re looking to achieve, then we’ll create a curriculum to reach that goal. If you’re looking for advice on where to start, we’ll listen to you talk about your firm culture, individual needs, niche practices, and requirements in order to develop a custom program. We’ll survey your entire organization and add anonymous results to the presentation, bringing context and practical application. Here are some of your options:
- General session followed by small group classes with hands on training.
- Distance learning Web seminars.
- Hand-outs, assignments, worksheets.
- Individual profile instruction.
- One-to-one coaching.
- Half-day and full-day rates are available.
- Split sessions across two days.
- Multiple office discounts.
- Train the marketer to coach attorneys. Marketing department training.
Sample Sessions:
Social Media Orientation:
- Why social? How is used for business communications?
- Key features of select networks, social media tools.
- How professionals engage on social media.
- Online ethics, etiquette, privacy, policy.
- Essentials of a social networking profile.
- Practical tips. Reputation building or repair.
- How your clients are using social media and why you need to connect with them.
Under the Hood: (Assumes the attendees know what social media and networking is and that they have at least one social networking profile posted on a network.)
- The components of a strong presence.
- Time management suggestions and tools.
- Online privacy, sharing, and implications of both.
- Building a personal brand using search results.
- How to listen and research.
- Principles of valuable engagement.
- How to build trust, virtually.
- Best practices, ethical considerations, etiquette and policy.
- How to find and reach your best audience.
- Expanding content.
- What to expect from your participation.
Down and Dirty: (Tailored for beginners, intermediates or advanced networkers.)
- Build a meaningful profile.
- Manage privacy and application settings.
- Set up a social dashboard page for time management.
- How to insert yourself into conversations to advance relationships.
- When and how to take it off line.
- Human resource issues, policy.
Contact us to learn more or to schedule a training class, keynote presentation or web seminar.
