Publishing a blog is a big commitment and shouldn’t be taken lightly. Still, we know that if it’s done right, there is no other marketing tactic that produces the return on your investment that a blog can; significant exposure across the global Web for you, your expertise, and your content.
Your personal brand is already being built on the Web by default whenever your name is indexed by search engines; good, bad or ugly. Evergreen blog content can be a big boost to your “online bio,” the results that return in a search on your name, and to the accuracy of what people will find about you. In fact, publishing rich content on your blog and distributing it through other social media services can land you or your key words on page ONE in search results pretty quickly.
LawGravity provides turn-key services to get your blog up and running quickly.
Our custom blog build outs include:
- Strategic selection the blog’s focus and theme.
- Selection of title, tag line and domain name.
- Custom design.
- Easy to use content management system for posting and adding images, etc.
- Development of test posts.
- Editorial guidance.
- Help re-purposing existing content; e.g. articles, newsletters, presentations, case histories, into posts.
- Recommendations for and assistance with the promotion of your blog (offline/online).
- Status update calls. Responsive service.
We help you:
- Develop appropriate categories for blog content.
- Create an editorial calendar.
- Achieve the right tone and length for your posts.
- Identify sources of information for ‘blog material.’
- Set you up with a dashboard portal for feeding news, current information and other blog posts to facilitate new content ideas and gain outbound and inbound links.
- Attract regular readership.
- Integrate social media and social networking to increase traffic and comments.
- Address ethical and quality standards for your publishing enterprise.
Additionally, we offer professional copyrighting or editing services on an hourly basis. So if your work load gets overwhelming you can always call us and we’ll get right on the job of creating new posts or editing your drafts for your blog.
Features of a Law Gravity produced blog:
- Custom design
- Custom domain name and registration and hosting
- Ease of use
- Multiple posting options – post via email!
- Email for blog domain
- Pages about you and pages to promote your law firm.
- Content archived by category
- Keyword optimized tagging
- Fully optimized for search engines
- Multiple author functionality
- Moderated comment functionality
- Submission to blog directories
- Authenticated RSS feed
- Print, Email, share this page feature
- Social networking widgets
- RSS training – how to receive RSS feeds and disseminate content
- Traffic reports
- Ongoing tech support
- Education and training.
Law Gravity will help you promote your expertise. We’ll make it easy. Please contact us!