Reputation Management

Your firm’s online reputation no longer resides solely on your web site.  With the advent of the interactive Web, the ease of publicly spreading information via “citizen journalists” puts your firm’s reputation in the hands of your clients and your employees. And although this carries some risk, social media and social networking also gives you an opportunity to share and publish what you want others to know about you.

• Significant opportunities exist to engage potential clients, enhance word-of-mouth and top-of-mind within days and weeks rather than over the course of months or years.

If you are time challenged like most executives and professionals, the benefits of using online networks to stay connected will impress and deliver. Social networking isn’t a phase, it’s a tool that everyone is integrating into their business communications tool box.

WE WANT TO HELP YOU GET STARTED – QUICKLY AND PAINLESSLY

At LawGravity, we’ve been in the thick of things on the Web since 1995. And things have sure changed since then. For starters, we are using the Web in a totally different way: a social way. Although when it comes to networking contacts for business we’re really not doing different things on the Web, we’re just doing them differently. Learning how to use the new Web and the new tools and services can be time consuming and even unnerving if you don’t know where to go and what to do.

Our clients hire us to help them get started using social networks. . .

. . .  like LinkedIn, Facebook or peer to peer networks for legal professionals such as Martindale.com Connected or JDSupra. A few coaching sessions and you’ll be set up like a pro! No kidding. We can cut the time that you would ordinarily spend “figuring it out” by 80%.  We also set you up with a routine you can live with and help you select topics and keywords to profile your practice so others can find you.

You get the benefit of our 15 years of marketing legal services, so it’s not just getting you online that we care about, we want to help you make the most of your time while you’re there. Think of it as Business Development Coaching 2.0!

Our clients hire us to help them get started using social media, too!

We can help you set up your blog and develop content strategies to get you noticed. We help you name your blog, find a URL, work with RSS feeds, create content dashboards to simplify the process and coach you how to write a blog post readers will want to read. We even provide editorial assistance!

Microblogging on Twitter can be fun, easy, and profitable for your business.  Hire us to help you understand best practices, how to set up and use Twitter on your desktop and mobile devices, and show you how to organize and simplify your experience. We can get you going in just a few coaching sessions, in person, over the phone or via online meeting software.

Don’t have time to “mess with it” during business hours? We will work with you on weekends or in the evenings, no problem.

Do you know what is being said on the Internet about you and your firm?

We help our clients select and set up tools and systems to audit and monitor their online footprint. And sometimes we help them monitor their clients and prospects as well. Monitoring what is being said about you online is a must. At the very least, set up a Google or Yahoo! alert for your name and your firm. However, for most lawyers and law firms who have a lot to gain and more to lose, an advanced program of auditing and monitoring is recommended to measure and assess your online activity.

The Social Media Audit Package is designed to help law firm leaders understand the “who, what, how, when, and why” of conversational media — blogs, forums, social networks like Facebook and LinkedIn, and micro-blogging platforms like Twitter.

Illuminate who in your law firm is already engaged. Know what’s being said about your law firm and your competitors.  When you monitor and assess, actionable steps structured around permission based policy and an optimized social media plan can really make a difference.

We simplify strategy,  planning,  policy, training, and budget.

The goals and priorities that matter to you will get supported.  It’s affordable, and a small price to pay for peace of mind.  It’s a wild world on the Web and you need an experienced guide.  Call us or send us an email.
jln@lawgravity.com
305.456.2638