Posts tagged as:

Business development

The Business Side of Social Networking

July 25, 2009

This article was first published by West, a division of Thomson Reuters, in the July 2009 edition of Practice Innovations, Volume 10, Number 3.
Social networking can boost business development efforts. But first you must educate the members of your organization about appropriate usage, professional conduct and ethics, and avoiding legal liability.
Where are we today?
A lot [...]

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What Do You Really Need From Your CMO?

May 14, 2009

The two most important questions a firm can ask the CMO candidate during the interview are “Can you be the voice of our clients across the firm?” “How can we support you in your role as the voice of the client?”

Once that little piece of business is settled, you can move on to the details.

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Explaining what you do….101.

April 14, 2009

What is an Elevator Speech?
An elevator speech is a short introduction. It is the first step in starting a conversation in a business networking setting.
The key is to deliver it like casual small talk in an elevator – although that is not the place you are likely to use it. It is a concise [...]

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Everything is marketing

April 14, 2009

Truth be told, as a service industry, law firms are not as client-focused as they’d like to think they are. Client surveys often bear that out. Still, their marketing communications hammer away at the importance of this or that unique practice area or one of a kind depth of experience.

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