May 14, 2009
The two most important questions a firm can ask the CMO candidate during the interview are “Can you be the voice of our clients across the firm?” “How can we support you in your role as the voice of the client?”
Once that little piece of business is settled, you can move on to the details.
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April 14, 2009
Truth be told, as a service industry, law firms are not as client-focused as they’d like to think they are. Client surveys often bear that out. Still, their marketing communications hammer away at the importance of this or that unique practice area or one of a kind depth of experience.
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